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Privacy Policy

Axientum

Last updated: March 2026

 

Axientum is committed to protecting your privacy and ensuring that personal information is handled responsibly and transparently.

This Privacy Policy explains how we collect, use and safeguard personal information when you visit our website or engage with coaching services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

1. Who We Are

 

Axientum provides transformational and mindset coaching for high‑performing individuals.

For the purposes of data protection law, Axientum is the data controller responsible for personal data collected through this website and in the delivery of coaching services.

 

For privacy enquiries please contact:

prue.armstrong@me.com

 

2. Information We Collect

 

Information you provide directly when you contact us, enquire about coaching or engage in coaching services, we may collect:

 

- Name

- Email address

- Phone number

- Professional information relevant to coaching

- Information voluntarily shared about personal goals, challenges or development areas

 

Website usage data when you visit the website we may automatically collect:

 

- IP address

- Browser and device information

- Pages visited

- Time spent on pages

- Referring website

 

3. How We Use Your Information

 

Personal information may be used to:

 

- Respond to enquiries

- Arrange and deliver coaching services

- Maintain client communication

- Improve the website and services

- Meet legal or regulatory obligations

 

Axientum does not sell or share personal data for marketing purposes.

 

4. Lawful Basis for Processing

 

Under UK GDPR, personal data is processed on the following legal bases:

 

- Consent

- Contract

- Legitimate interests

- Legal obligation

 

Consent can be withdrawn at any time.

 

5. Confidentiality in Coaching

 

Information shared during coaching conversations is treated as confidential and handled with care.

 

However, confidentiality may be limited where disclosure is required by law or where there is a risk of harm to yourself or others.

 

6. Data Security and Retention

 

We take appropriate measures to protect personal information through secure systems and restricted access.

 

Personal data is retained only as long as necessary to provide coaching services or comply with legal requirements.

 

7. Third-Party Services

 

Our website may use trusted third‑party providers to support operations, including hosting services, communication tools and analytics platforms such as Google Analytics.

 

These providers process data only as necessary to deliver their services.

 

8. Cookies

 

The Axientum website may use cookies to improve functionality and analyse website usage.

 

You may manage or disable cookies through your browser settings.

 

9. Your Rights

 

Under UK GDPR you have the right to:

 

- Access personal data held about you

- Request corrections to inaccurate information

- Request deletion of your data where appropriate

- Restrict or object to processing

- Request transfer of your data

 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

 

10. Changes to This Policy

 

This Privacy Policy may be updated periodically. The latest version will always be available on the website.

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